Partnership between Helbling Reisen AG and Let's go Tours AG

Helbling Reisen AG - Let's go Tours AG

Hitz & Partner has supported the shareholder of Helbling Reisen AG in the sale of a minority interest in the company to Let's go tours AG. In addition to the sell-side advisory services, Hitz & Partner also assisted Helbling Reisen AG with tax advice.

Helbling Reisen AG, based in Gossau SG and with a branch in Teufen AR, and Let's go Tours AG, Schaffhausen, are deepening their cooperation. The specialized tour operator Let's go Tours acquires a stake in the renowned eastern Swiss travel agency Helbling Reisen and takes a seat on the board of directors.

Let's go Tours is a leading specialist in travel to Africa, Arabia and the Indian Ocean. These are all destinations to which Helbling Reisen's discerning clientele enjoys frequent travel. Thanks to the cooperation, Helbling guests will in future benefit from exclusive offers and even more specialist knowledge. "These are decisive factors in the market," says Michael Mettler, Chairman of the Board of Helbling Reisen AG.

In addition to creating client benefits, the participation will help strengthen both companies for a challenging future. "The travel industry is experiencing the biggest crisis since World War II. Personnel and capital are under severe strain, external influences make reliable planning impossible and customer needs are changing rapidly. In such difficult times, it is advisable to have a reliable partner at your side. We are delighted to have found such a partner in Let's go Tours."

Helbling Reisen provides Let's go Tours with targeted access to the travel market in eastern Switzerland. "Helbling's excellent travel specialists are ideally placed to advise and sell our fine product range," says Marcel Gehring, CEO of Let's go Tours. "We are very much looking forward to working with this professional crew."

Article on TravelNews

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