Advisory services for Zurich Verkehrsverbund ZVV

On behalf of the Executive Management Board of the Zurich Verkehrsverbund (ZVV) - which is responsible for the strategic management, the collective marketing and the financing of the public transportation services in the Zurich area - we analyzed the prospects of advertising & promotions related to public transportation. On the basis of a market analysis, we have evaluated the qualitative and quantitative future attractiveness of this market and highlighted its strategic positioning within the ZVV.

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