Hans Lerch

Advisory Board

Hans Lerch, born 1950, spent 35 years with Kuoni, thereof 15 years in the Far East and from 1999 to 2005 as President and CEO of the Kuoni Group. Hans then became Chairman and CEO of SR Technics in Zurich from 2005-2008. He later advised Alpitour in Italy, served 5 years as Vice Chairman on the board of Hotelplan, where he was also CEO from 2010-2012. Later on, Hans was elected to the board of Abercrombie & Kent («A&K») running the daily business from 2012-2018 as the company’s Executive Vice Chairman.


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